- You create immediate cash flow — You'll move right into the operation with no down time. ISPs who grow primarily through direct marketing or word-of-mouth have a much longer ramp up periods.
- Shorter busiiness growth ramp-up periods — you can acquire one ISP with 1,000 to 5,000 (or more) active paying subscribers in three months. It often takes a team of experienced business executives years to manually build that same level of an active paying subscriber base.
- You have a higher chance of long-term success — An existing business has already proven market demand and has a base of subscribers, often with term agreements, which guarantees your business longer term success.
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- You have actual performance data — as opposed to projection data for investors and banks. Start-ups must project income and earnings through formulas and guesswork. An existing business has a financial track record, so you know what to expect.
- You can diversify your market penetration much easier — because with each acquisition you accomplish, you're establishing a corporate presents in a new geographic area. From this you diversify your dependancy on different geographic markets. If one market was down, other geographic markets would hold the business up.
- Better up and cross-selling opportunities — As you start acquiring ISP brands, you will learn what products and services sell the best. Then, when you acruire a new ISP brand, you will have a whole new base of existing loyal subscribers to up or cross-sell new products and services to.
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